CNTB and the Slovenian Tourist Board approved European funds for promotion on the Chinese market

Experience Croatia, Feel Slovenia

The joint campaign of the Croatian Tourist Board (CNTB) and the Slovenian Tourist Board (WTO) has been approved for the first time by the European Tourism Commission (European Travel Commission) under the Call for Proposals for Thematic Transnational Campaigns to Promote Europe in China.

A campaign called "Experience Croatia, Feel Slovenia “ aims to strengthen the visibility and reputation of the two countries in the Chinese market as attractive and authentic European tourist destinations and to increase the number of Chinese tourists. The value of the campaign exceeds 200.000,00 euros, half of which is co-financed with European money. The activities envisaged by the campaign will take place from October 2018 to March 2019 and include two joint workshops in Beijing and Shanghai, two online training for representatives of Chinese tour operators and travel agencies, as well as advertising in reputable and recognizable Chinese media.

"This is a confirmation of long-term and very high-quality cooperation with Slovenian colleagues in the promotion of our countries in distant markets. I am sure that our investments and planned activities, together with the approved European funds, will ensure even better results that Croatia achieves in the large Chinese market. This year has been declared the European-Chinese Tourism Year, which is why we will continue to implement key promotional activities in order to position our country even more strongly among Chinese travel enthusiasts. ", said the director of the Croatian National Tourist Board, Kristjan Staničić.

CNTB opens offices in Los Angeles, Seoul and Shanghai

A key role in these processes will be played by the new CNTB office in Shanghai, which opens at the beginning of September, within the HGK office, while the other two offices will open by the end of the year. "Confirmation that the Chinese market is growing rapidly is evidenced by projections that more than 2020 million Chinese tourists will travel annually by 100. Positive trends in tourist traffic from this market are also visible in the example of Croatia, which has been visited by 136.000 Chinese tourists so far this year,  who realized 203.000 overnight stays, which is a growth of 36 percent in arrivals and overnight stays compared to the same period last year. ", Stanicic added.

Call The ETC is aimed at promoting Europe as an attractive tourist destination in the Chinese market, and is intended for national tourism organizations to represent their own countries through various activities. 

"We are very happy that we have successfully nominated a joint project through cooperation and thus managed to obtain additional promotional funds for the Chinese market. I am convinced that the joint promotion will result in more attractive products, increased visibility and reputation of both destinations in the Chinese market, and thus a more abundant visit of Chinese guests. Research shows that Chinese tourists often connect both destinations when traveling to Europe. China, with its 160 million announced trips in 2018, is one of the world's most promising emitting tourism markets" said the director of the Slovenian Tourist Board Maja Pak, adding that Chinese tourists mostly travel from big cities such as Beijing, Shanghai and Guangzhou.

Joint promotion in distant markets, and especially in the Chinese market, is a unique and excellent example of successful cooperation in tourism promotion of the two countries. The professional performance of national tourist organizations is reflected in the growth in the number of Chinese guests and the increased visibility of both destinations on the Chinese market, the CNTB concludes.

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