HTZ launched a campaign aimed at promoting tourism on the domestic market

Croatian tourist agency created a special promotional campaign "Remember me" intended for the promotion of tourism on the domestic market, i.e. to encourage domestic travelers to discover and explore hidden places, lesser-known locations and the beauty of our country.

Through six one-minute videos recorded on Dugi otok, Šibenik and Šibenik hinterland, Slavonia and Baranja, Zagorje, Međimurje and Gorski Kotar special emphasis is placed on everyday life, traditions, colors, details, but also on emotions and sounds specific to each destination.

Activities as part of this campaign will last until the end of November, and the audience's reactions to the first published video, the one from Dugi otok, are more than positive.

"We want to motivate domestic guests to visit the fantastic locations of our country that deserve more attention because, in addition to hiding interesting customs, historical moments and inspiring people, they also provide a unique emotion that visitors can experience during their stay in these destinations. It is a fact that local guests contribute significantly to the overall tourist traffic and are happy to travel throughout the year, and are also big fans of shorter weekend trips. Through this campaign, our goal is to bring the authenticity and attractiveness of the regions shown, both coastal and continental, even closer.", he said Kristjan Staničić, director of the Croatian Tourist Board.

Promotional activities are carried out through offline and online channels, i.e. native articles, advertising on social networks, print ads, digital outdoor advertising, YouTube, etc.

The campaign can also be followed on website of the Croatian Tourist Board where a one-minute video about Dugi otok has already been published.

The domestic market is in second place in terms of total turnover.

Let us add that in the first nine months of this year, domestic guests in Croatia achieved 2,4 million arrivals and 12,1 million overnight stays, which compared to the same period last year represents a growth of +6% in arrivals and +1% in overnight stays.

Furthermore, the domestic market is at a high level in second place in terms of traffic, right behind leading Germany.