During the pandemic, Zagreb County managed to position and brand itself and impose itself on the market through several projects. From the positioning of Turopolje truffles which have become a complete tourist product - connected with agencies and restaurants, as well as through the promotion of Turopolje pigs as a gastro brand.
It is important to emphasize a great project Via Vino, through which winemakers were promoted. It is crucial to emphasize that it was not a one-day event - but four weekends in a month, ie a month-long campaign, with many different quality events, and everything revolves around Zagreb County winemakers, ie the promotion of the Zagreb Green Ring Wine Road. The great news is that the project continues.
There is also excellent cooperation with the Zagreb Tourist Board through a unique destination campaign Around Zagreb i.e., "Near the city close to the heart," as well as the platform Vacation never closer.
Basically, one thing is for sure, Zagreb County used the opportunity to impose itself and position itself on the market as an unavoidable continental tourist destination in the pandemic time, when the focus was on continental destinations.
It was an occasion to talk to Ivan Alilović, Director of the Zagreb County Tourist Board.