Marriott becomes the first global hotel group to introduce a change in price display

Marriott as a driver of change in the hotel sector.

3. May 2023.
So-called "drip pricing" continues to be a popular sales technique in the travel industry. The seller induces the buyer to make a psychological and emotional investment in the offer he presents, and then introduces small additional costs into it. However, Marriott International intends to publish by May 15 in the total prices that it displays in the initial search results on its website and in the mobile application and rest...
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3. May 2023.