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The new motto, 'This is Barcelona', will be officially launched on August 22, coinciding with the first day of the preliminary America's Cup regattas in the Catalan capital. The old slogan called for a greater number of visits and promoted the city in general, the new one wants to show the focus on quality tourism. One of the goals is to emphasize that Barcelona is a city of tradition, sports, gastronomy, museums and music...
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