Find out how German Railways sold 2 million tickets with a great digital campaign

According to German Railways, 72% of Germans travel abroad during the summer holidays. How to "make" them travel ...

Author  Goran Rihelj

January 3, 2020
According to German Railways, 72% of Germans travel abroad during the summer holidays. How do we “make” them travel within Germany? This was a task set before the marketing agency Ogilvy Germany by the German Railways (Deutsche Bahn). The result was a great digital campaign - No Need to Fly - Around the World in Germany. So...
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Author  Goran Rihelj

January 3, 2020