An excellent example of how a company promotes the tourism of its destination nationally through packaging

What are the elements you see and what do they associate you with? What does this packaging communicate to you?

Author  Goran Rihelj

January 12, 2023
A few days ago, a woman bought Zagorski štrukle in a local consumer goods store. Put it in the oven and "voila", the taste of Zagorje in every home. When I saw the box, it immediately caught my attention and four wow factors and important facts that are communicated through the packaging jumped out at me. Here's a picture. What are the elements you see and what do they associate you with? What does this packaging communicate to you? First,...
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Author  Goran Rihelj

January 12, 2023