Promotion of Croatia in 14 markets through the new HTZ campaign

In the upcoming part of the main tourist season, the Croatian Tourist Board has launched a new campaign "Experience Croatia....your memories are on us!" in 14 broadcasting markets.

Author  HrTurizam Promo

13. April 2023.

With the aim of maintaining current trends, but also achieving the best possible results in the upcoming part of the main tourist season Croatian tourist agency is on 14 emitting markets launched a new campaign "Experience Croatia...your memories are on us!". Activities within the campaign will be carried out during the period from April to July on online and offline channels of communication and on social networks, and those tourist products are included that are the key motive for coming to Croatia for tourists in every single market.

"This year's main campaign is aimed at attracting visitors and presenting Croatia as one of the most beautiful and attractive tourist destinations in the Mediterranean. At the same time, we want to highlight the unique combination of our natural beauty and numerous tourist products that make our overall offer recognizable, rich and interesting on numerous emission markets. I believe that travel lovers will respond positively to our specially created promotional and invitation messages, that is, that this year we will be among the most sought-after and most successful tourist destinations.", he said Kristjan Staničić, director of the Croatian Tourist Board, adding that the campaign is only part of the activities carried out with the aim of positioning Croatia in the international market. 

Let's add that as part of the campaign, special promotional messages were created for each product and market, so that in markets such as Germany, Austria i Slovenian more intensively promote products such as active vacation, natural beauty, wine and gastronomy i culture, in markets such as Italija i Hungary will be further promoted nautics, while other included markets include Poland, Great Britain, Czech Republic, France, Netherlands, Slovakia, Sweden, Switzerland i Belgija.

htz 2023 campaign

For the purposes of the campaign, creative visuals and video materials were specially created that show the diverse tourist offer of Croatia, which those interested in traveling to our country can also find information about on the website Croatia.hr which includes a number of informative features, maps and tips for traveling and staying in Croatia.

Author  HrTurizam Promo

13. April 2023.