Promotional campaign of the city of Krk activated on the main broadcasting markets - Austria and Germany

After the Tourist Board of the City of Krk conducted a very successful marketing campaign on the German and Austrian markets last year, the promotion continued this spring, with the aim of presenting Krk as a desirable holiday destination during the pre-season and the main summer season, through inspiring stories and strong visuals. .

The promotional campaign is carried out through storytelling formats, advertorials, advertorial teasers and dynamic articles, with texts and visuals that promote the city of Krk and its surroundings, as well as natural and cultural heritage with an offer of activities. The campaign was carried out through a partnership with the largest media houses in Germany - on the network of Regional Germany portals, and Austria - on one of the largest web portals - Krone.at

The campaign highlights the diverse offer of the city of Krk for vacations during the pre-season and the main season. In both markets, the campaign was activated through leading media, such as Kronen Zeitung, to ensure relevant reach and visibility among the selected target audience.

The goal of the campaign is to promote the main tourist products that attract guests - sun and sea, beaches, outdoor activities, as well as a rich gastronomic offer and historical and cultural heritage. The key message of the campaign is aimed at inspiring new potential guests looking for a destination, as well as encouraging the return of those who have already visited Krk to experience it again.

The promotional campaign aims to further strengthen the positioning of the city of Krk as an ideal holiday destination and to inform potential guests about activities and experiences, events, gastronomic offer, rich cultural and historical heritage, growing outdoor offer and natural beauty that they can experience in the city and on the island of Krk.

Source and photo: Tourist Board of the City of Krk