Second online edition of the HOW Festival / Hotel Operations Weekenda/ is being held 25.11., which will bring together over 40 speakers. The aim of the festival is to present to the participants the trends in hotel operations and encourage them to implement new products and services.
The conference program includes 15 topics for eight different hotel departments, of which for the first time is MICE with the topic: Hybrid is a new black.
The discussion will discuss a new trend in the organization of events, how the requirements of guests have changed and how to adapt to them, but also when the recovery of the MICE industry is expected.
Just some of the topics of this year's conference are:
- Trends in hotel operations
- Education in response to challenges in the hotel industry
- Will the changes that have taken place in F&B remain?
- How to maintain a balance between automation and human interaction?
- Track your F&B expenses
- Self check-in and mobile check-in: just a necessary phenomenon or a future?
The participation was also confirmed by the CEO of Best Western Central Europe and a member of the board of the German Hotel Association (IHA), Marcus Smola. In a 15-minute interview, he will reveal when he expects the numbers in Best Western hotels to return to the period before the corona virus and how they help the hotels they manage, how the current situation affects their group and whether he expects any positive changes for the hotel industry in the future.