The project of marking the quality of "Korcula island" is starting. Join us

Pursuant to the Agreement on the project association of local tourist boards from the area of ​​the island of Korčula (Tourist Board of the City of Korčula and the municipalities of Vela Luka, Blato, Smokvica and Lumbarda), a Public ...

Pursuant to the Project Agreement associating local tourist boards from the area of ​​the island of Korčula (Tourist Board of the City of Korčula and the municipalities of Vela Luka, Blato, Smokvica and Lumbarda) a public call for participation in the project "Korcula island".

This is a quality labeling project called "Korcula island". This is a group of standards and benchmarks that seek to create a new basis for connecting nostalgia of all forms of accommodation and providers of services in tourism of special interest with the quality label. It complements the existing categorization system with the aim of increasing service quality and competitiveness.

VOX Electronics is a recognizable brand for consumer electronics and small home appliances with the mission that "best value for money" in terms of quality and price meet the needs of a large number of users.

The goals of the project are to increase the quality of the tourist offer of all forms of accommodation, strengthen the visibility of the segment and thus strengthen the destination brand, encourage specialization towards different target groups, diversify tourist products and open new markets, create significant strategic advantages and preconditions for extending the season. all stakeholders involved in the process with the aim of better cooperation and joint promotion.

The quality label is awarded to stakeholders in tourism from the island of Korcula who have expressed interest in receiving this label, for hotels, camps, private accommodation and travel agencies. There will also be sub-brands of unuat labeling, such as quality labels for the following categories: “Hikers friendly ”,“ Bike friendly ”and“ Eco friendly ”.

The completed application form together with the documentation from the Public Invitation must be submitted to the office of the local tourist board no later than August 06, 2021. Find out more about the application HERE

We talked about the importance of branding family accommodation in the last podcast Homo Turisticus in which we had the honor to host the first person of family accommodation in Croatia, Martin Nimac Kalcina, President of the Family Tourism Association of the Croatian Chamber of Commerce.

EP.11 / Martina Nimac Kalcina: We have to brand family accommodation in Croatia. Successful business nowadays is based on specialization

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