The Swedish Tourist Board is a constant inspiration for how destinations need to communicate and do creative campaigns today in order to get the much desired attention. Today, there is a lot of noise in communication, and it is extremely difficult to get attention, and it is even harder to keep it. That is why we must be based on creating different and creative media content, campaigns and projects and the language of storytelling. And most ...
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Ivana Kovačić, TZG Krk: From traditional presentation of heritage to innovations in tourism product promotion