Sweden delights again with new campaign: Discover the hidden Swedish gems behind strange IKEA product names

Are you familiar with these products Toftan, Ektorp, Voxnan, Hemsjö, Kallax? And destinations?

Author  Goran Rihelj

28. December 2021.
The Swedish Tourist Board is a constant inspiration for how destinations need to communicate and do creative campaigns today in order to get the much desired attention. Today, there is a lot of noise in communication, and it is extremely difficult to get attention, and it is even harder to keep it. That is why we must be based on creating different and creative media content, campaigns and projects and the language of storytelling. And most ...
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Author  Goran Rihelj

28. December 2021.