Tiaki Promise - one of the best examples of sustainable tourism. The whole philosophy and background behind Tiaki is the right direction of development. "State of mind" and involvement of the local community is the key, and the rest is a matter of communication and promotion. "We believe that all who live and travel here have a responsibility to look after our home." is the main message of the campaign, but also the state of consciousness in New Zealand. So powerful, I...
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