Kvarner has a long and successful tradition of health tourism. Opatija, Crikvenica and Mali Lošinj were declared climatic health resorts in the 19th century, which permanently marked the entire region as a health destination, ie health tourism flourished and developed. The Kvarner Tourist Board brands health tourism under the name Kvarner Health & Wellbeing, and considers it one of the most important tourist products. The Tourism Development Strategy of the Republic of Croatia until 2020 defines health tourism as one of the leading tourist products with a leading role in extending the season and dispersing tourist activity. According to the Kvarner Tourist Board, only in Kvarner is health tourism offered and developed in an organized manner. This is achieved through joint activities of the Kvarner Tourist Board and the system of tourist boards and the first Health Tourism Cluster in Croatia.
Health tourism is currently the fastest growing segment of the world market, with an annual growth rate of over 20%, and it is estimated that due to the aging of the world population, by 2050 about 30% of the population will be over 65 years old. World Tourism Organization (UNWTO) back in 2012, it recorded that health tourism-related travel reached 40 million passengers, and two years earlier revenues had exceeded $ 100 billion. World Health Organization (WHO) on the other hand, it predicts that by 2030, health protection and health care will become the world's strongest industry and one of the biggest drivers of tourist travel. Health and tourism together will account for 22% of world GDP.
Given the data presented in Kvarner, they are thinking about the future, and one of the markets that is very interesting for this region is Norway, with which there is a direct seasonal air connection. 6,7 million trips abroad are made annually in Norway, and the goal of the presentation of health tourism is to increase the number of arrivals of Norwegian guests to Kvarner and draw attention to this segment of the tourist offer as a motive for arrival, and extend the tourist season. Namely, the Norwegian health care system grants its citizens travel for treatment and rehabilitation abroad, especially in warm climates where better effects are possible than in the domicile country. Citizens with health needs most often travel accompanied by family and friends.
Therefore, the Kvarner Tourist Board and the Scandinavian Representation of the Croatian Tourist Board in cooperation with the Croatian Embassy in Norway, organized a presentation of health tourism in Oslo, which was attended by numerous partners from Norway: travel agencies, insurance companies, patient associations and public life and media. The presentation is attended by the County Prefect of Primorje-Gorski Kotar County and the President of the Kvarner Tourist Board, Zlatko Komadina, stressed the importance of this presentation for the further development of business relations between Norway and the Kvarner region, as an attractive tourist destination. Director of the Kvarner Tourist Board, Ph.D. Irena Persic Zivadinov presented the tourist offer of the entire Kvarner with an emphasis on health tourism, and individually presented all participants from Kvarner.
Director of the CNTB Representation for Scandinavia, Paul Šikić, spoke about Croatia as a tourist destination on the Norwegian market and about the positive trend of tourist traffic, dr. Vladimir Mozetič, the President of the Kvarner Health Tourism Cluster presented the offer of health tourism, and the Ambassador of the Republic of Croatia to Norway addressed the audience, Hrvoje Marušić. In addition to the Kvarner Tourist Board, Kvarner was also represented by the most prominent holders of health tourism.
This presentation was preceded by an inspection, study visit by representatives of the agency "Kroatiahelsereiser" specializing in health tourism, which is owned by several patient associations and covers the national agency Helsereise Croatia, and organized by the Kvarner Tourist Board visited the most important attractions in Kvarner.