How emotions and experiences sell tourism was demonstrated by SAS with the storytelling concept #WeAreTravelers

This story is about branding and marketing in tourism and the profiles of Scandinavian tourists, and all together the Scandinavian aviation ...

Author  Goran Rihelj

November 12, 2018
This story is about branding and marketing in tourism and the profiles of Scandinavian tourists, and all together the Scandinavian airline SAS connects them into one story. But let’s get started, the first story is about promotion. Consumers today are "bombarded" with advertising messages like never before in history, and the competition is so great that it is really difficult to find a reason why we are different from others. Marketing is present ...
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Author  Goran Rihelj

November 12, 2018