Destination Holiday and Travel Show , the largest and longest-running tourism fair in the UK, is being held for the 22nd time from 4 to 7 February in London.
The Dubrovnik-Neretva County Tourist Board performs at the Destinations Holiday and Travel Show for the sixth time, and every year, including this year, it performs together with the Split-Dalmatia, Šibenik-Knin, Zadar and Lika-Senj County tourist boards. The joint performance of the tourist boards proved to be very successful and financially acceptable, because it is certainly better to share the costs and be present, than to stay in the office and wait for guests.
In order for tourists to come to your tourist destination, you must first invite them, and before that you must have quality content. However, at the same and similar fairs, it is important to stand out among the competition and attract attention, so that the trip to the fair would be financially justified. For many years, the British have been the most loyal and numerous guests of both the Dubrovnik-Neretva County and the city of Dubrovnik, and in 2015 they generated over 14% of the total tourist traffic in the County.
"Dubrovnik is connected by direct flights to several airports in the UK, and to London throughout the year thanks to British Airways. Visitors from Great Britain are delighted with our offer, and by participating in this fair we would like to thank them for their loyalty and encourage them even more to come again."- points out Ivona Bilač Nikolić from Dubrovnik-Neretva County Tourist Board
Last year's fair was visited by 38.688 visitors, which represents a growth of 3,2% compared to 2014, and in the competition and the fight for the attention of each guest, over 300 exhibitors from around the world are represented.