Branding and state identity at the Communication Management Forum 2019

One of the key communication and tourism challenges of today is to create your own national brand that provides a competitive advantage in from ...

January 23, 2019
One of the key communication and tourism challenges of today is to create your own national brand that provides a competitive advantage over other countries. Quality branding of the state brings with it many benefits - it attracts foreign tourists, investors, interesting sports and cultural events, helps export domestic products and facilitates international political relations. IN...
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January 23, 2019