Yesterday and today an unofficial "festival of tourism" was celebrated in Novalja. First, on Friday, the conference "Youth: Drivers of Modern Tourism" was held, the goal of which was to demystify the story surrounding Zrć, and today a press conference was held where the tourism results of the first nine months in 2023 were presented.
This year, Novalja proved that tourism not only recovered, but also exceeded the reference year 2019 in the number of arrivals and overnight stays. Thus, 7% more arrivals (281.433) and 9% more overnight stays (1.828.002) were achieved than in 2019.
It is interesting that there was a 14% increase in overnight stays by domestic guests, while foreign guests achieved 9% of overnight stays, which is partly the result of the successful positioning of Novalja as an outdoor destination. A higher category of accommodation brings better numbers.
Thus, hotels achieved 21% more arrivals and 15% more overnight stays, campsites had 31% more arrivals or 28% more overnight stays, family accommodation is at the same level as in 2019, while hostels logically had a drop of almost 50%.
Germany is traditionally the main emission market in Novalja, and this year there were as many as 34% more arrivals of Germans. This is followed by guests from Slovenia, Italy, Austria, the Czech Republic, Poland (39% more arrivals) and Great Britain.