EXCLUSIVE RESEARCH: How online reputation affects hotel business results

Given the growing role of the online portal in the process of hotel selection by travelers both globally and regionally, the question arises whether online ...

Author  Goran Rihelj

23. May 2016.
Given the growing role of online portals in the hotel selection process by travelers both globally and regionally, the question arises as to whether an online hotel reputation has a demonstrable impact on hotel performance. This question was addressed by the authors of the research, Ph.D. Sanja Čižmar and Mirko Jergović from Horwath HTL, which is one of the first surveys of its kind in the world. Namely, only ...
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Author  Goran Rihelj

23. May 2016.