As part of the 14th International Conference on Cultural Tourism in Europe, organized by the European Cultural Tourism Network (ECTN), an award ceremony for the best European destinations for sustainable cultural tourism was held in Athens on October 21, 2021.
The awards have been presented since 2014 to create a platform for the exchange of experience and knowledge and to promote networking among destinations. The competition is open to all tourist destinations across Europe, and this year's theme was related to the regeneration of European tourism through culture, heritage and creativity. The competition was open to tourist destinations across Europe to showcase their results and results in sustainable cultural tourism in seven categories.
Among the winners in all categories were representatives of various culturally valuable projects from all over Europe; The Netherlands, Italy, Romania, Germany, Slovenia Portugal, Spain, Greece, Slovakia, Latvia, and also Croatia has four of its representatives as best practices of sustainable cultural tourism.
U category Archaeological Sites and Museums as Cultural Tourism Attractions, 1. he won the place Krapina Neanderthal Museum and Hušnjakovo site, while 2nd place in the same category was won by the project Lošinj camp Nerezinac
The awards were given in five more categories, among which it is definitely worth mentioning Walking Tourism and Slow Travel - Synergies with Cultural Tourism where the first place went to Rab - Rab Aheological (t) races - open-air museum, a project nominated by the Lopar Cultural Center. In the category Cultural and Creative Industries, 3rd place won Chocolate Museum from Zagreb.
"I am extremely honored that the Nerezinac camp is recognized as one of the best examples of sustainable cultural tourism, and I would like to thank everyone who participated in the project of renovation and construction of the interpretation center of the maritime heritage of the island of Lošinj. This year, Croatia has distinguished itself as a leader in cultural tourism with four award-winning projects and this is another proof that through culture and heritage in a creative and innovative way can develop year-round sustainable tourism, he said Dalibor Cvitković, Director of the Tourist Board of the City of Mali Lošinj who took over the award in Athens together with the author of the project, Ferdinand Zorović.
Loger Nerezinac is a valuable example of traditional shipbuilding, and since 2010 it has been included in the list of protected cultural assets of the Ministry of Culture of the Republic of Croatia. It was restored with the cooperation of many experts from various institutions to local masters, following the example of the Lošinj camps from the end of the 19th century.
Three of the winning projects from Germany and Romania reported by members of the ETC, the German National Tourist Board and the Romanian Ministry of Economy, Entrepreneurship and Tourism.
FeelGood - Enjoy Sustainability
The German National Tourist Board has launched a digital social media campaign called Feel Good to promote Germany as a destination with reliable and diverse sustainable tourism products. The campaign has a direct synergy with cultural tourism due to topics such as local tradition and regional products (arts, exhibitions, handicrafts, regional food, urban gardening, organic restaurants) and the involvement of the local population. Also, visitors were inspired by the use of public transport and a variety of slow travel options such as hiking and biking.
The marketing campaign #WanderlustGermany of the German National Tourist Board addressed nature and active travelers with an emphasis on cycling and hiking that are just around the corner from the main cultural attractions or even next to them.
Following the stagnation in global tourism caused by the coronavirus pandemic, studies have found that customers consider the risk of COVID-19 to be particularly small nature-oriented vacations and individual forms of vacations. Accordingly, the campaign focused on a diverse range of products with well-thought-out hygiene and safety concepts and first-class service. Through the targeted use of digital communication measures and events in local markets with great potential, the campaign focused on targeted impulses for a fresh start to incoming tourism in Germany.
Romania: New Wooden Churches national cultural tourist route
The Romanian Ministry of Economy, Entrepreneurship and Tourism has created a voluntary system for the recognition of national cultural tourist routes, developed by tourism organizations and local public bodies. The initiative stems from the recognition of local potential in promoting historical and archaeological heritage, as well as religious or gastronomic traditions in Romania.
Cultural and tourist route wooden churches in Romania and the Republic of Moldova is a transnational network that connects villages, towns, counties, districts in which local communities have built their own churches over the centuries. It is a remarkable journey into history and local legends.
Author of photos: TZGML, Sandro Tariba / Illustration: HrTurizam.hr