Campaign “Experience homework. Explore rural Croatia! ”, which is Croatian tourist agency launched in early May with the aim of encouraging domestic tourist traffic through getting to know Croatian rural destinations, in just two months it has achieved excellent promotional results, achieving almost 33 million impressions via online channels, social networks and digital outdoor advertising, while seven thematic videos were viewed in full four million times.
"The excellent results of the first wave of the campaign for the promotion of rural tourism confirm that Croatia has an interesting and diverse rural offer and that there is a great interest in this type of tourism on the domestic market. The second wave of the campaign is planned for the fall during which an additional four themed videos will be promoted. The demand for holidays in rural destinations is constantly growing, especially in the circumstances of a global pandemic during which the most sought after are tourism products and facilities that guarantee quality and safety. ”, he pointed out Director of the Croatian National Tourist Board Kristjan Staničić, adding that domestic guests have realized about 3,7 million overnight stays so far this year, which is an increase of 17% compared to the same period last year.
Numerous Croatian destinations, covered by video materials, in the period after the broadcast, achieved an increase in visitors, and so it is Papuk Nature Park in the first seven months of 2021, it achieved a 48 percent increase in visits compared to the same period of the record tourist year 2019.
"The increase of 48% is a confirmation that visitors recognize the tourist potential of the Papuk Nature Park, and an excellent motive for us not to give up in proving that Slavonia does not lag behind other parts of Croatia. Beautiful nature and constant projects are what briefly describes Papuk, which we want to position as a true Slavonian brand that is visited annually by over 50.000 visitors., he pointed out director of Papuk Nature Park Alen Jurenac.
Museum of Krapina Neanderthals achieved an increase in individual visitors of 12% compared to the same period in 2019, while for example the Karlovac tourist agency Croatia Open Land tours DMC achieved growth of even 41%. PR expert for Croatia Open Land Tours DMC Mia Bednaž emphasized the importance of this campaign for the promotion of Karlovac tourism.
"In the last year, the demand for excursions and tours through which the natural and cultural heritage of Croatia is explored has increased. We cooperate and communicate with a large number of tourism stakeholders in Karlovac County and the feedback about the campaign is more than satisfactory. ", she concluded Poor thing.
The campaign is actively implemented on online and offline communication channels and through social networks Croatia, Full of Life with labels #RuralHrvatska i # ExperienceHome. As part of the campaign, all videos were additionally broadcast on national and local TV stations.
The campaign is along Ministry of Tourism and Sports initiated Croatian Rural Tourism Association, and is realized in cooperation with the communities of cultural and adventure tourism and family accommodation at the Croatian Chamber of Commerce, while the face of the campaign is the Croatian leader Doris Pinčić, who is also the author of 12 video materials that include a unique tourist offer of Croatian rural areas.