The promotion of Croatian destinations and the tourist offer on eight European markets by the end of July are the result of the cooperation that the Croatian National Tourist Board has established with the world's leading travel platforms and specialized travel media Lonely Planet and Culture Trip.
"Cooperation with such important global travel platforms, which is monitored on a monthly basis by almost 20 million unique users, is extremely important in the promotion of Croatian tourism and our destinations. In this way, we will gain additional visibility in key European markets from which we expect the largest number of guests this year. ", pointed out the director of the Croatian Tourist Board Kristjan Staničić.
The cooperation with Lonely Planet will thus cover the markets of Great Britain, Germany, Italy, Poland, the Netherlands, Belgium and France. The content will thematically cover the culture and gastronomy of Slavonia and Baranja, Croatian nature parks and the offer of the island of Brac, and since the Zadar County Tourist Board is involved in the cooperation, specially created and created ones will be placed on the markets of Great Britain, Germany and Poland. contents on the topic of Zadar.
Through the Culture Trip, content on the topic will be placed cycling, rural tourism, nautical and island hopping, and a guide to the cultural features of the Croatian coast in the markets of Great Britain, Germany, the Netherlands, France and Sweden.
Lonely Planet is an unavoidable global travel platform visited by 11,5 million unique users per month, and their website records about 32 million monthly views. With more than 12,5 million followers on social media, they are one of the most important travel media on which users seek inspiration for travel.
Culture Trip is also one of the most influential travel media with about 18 million unique users per month. It is a place where users look for inspiration to plan their trips and explore the content that each destination can offer. Their social networks are followed by about 8,1 million followers, and 81% of the audience is between the ages of 18 and 45.
In addition to the placement of content, both collaborations include the placement of banners of the Croatian National Tourist Board in order to provide interested readers with the opportunity to explore additional content on the website Croatia.hr.
Cover photo: Screenshot Lonely Planet