With 284.403 overnight stays and 46.223 arrivals in the first six months of this year, Lošinj increased by 45,3% of overnight stays and 44,4% more arrivals compared to the same period last year and confirmed its position as the leading Croatian destination with the highest number of overnight stays.
In the segment of tourist accommodation in the current part of the year, the most popular are camps with a share of 34,7% and an increase of 68,5% compared to last year's results. We are glad that the guests recognized the safety of staying in private accommodation this year as well, and that accommodation with a share of 19,6% recorded an increase of 38,4% compared to last year.
Other catering establishments realized a share of 13,5% and an increase of 83,6%, while in hotels a 13,3% share was achieved in overnight stays with a 42,5% increase. Non-commercial accommodation recorded a share in the total tourist traffic of 18,8 , XNUMX%.
The leading market is Slovenia with a share of 31,8% in total overnight stays. The largest increase in overnight stays of 59% was recorded for guests from Germany (share of 19,7%) and Austria (share of 8,6%) increase of 51,6 % is the result of the promotional campaign of Lošinj in the German media, where the advantage of Lošinj as an island destination was emphasized. This is followed by a visit by guests from Italy who achieved a share of 3,9% while other countries participate with 14,6%.
Of the total overnight stays, 78,6% were realized by foreign tourists. However, the number of domestic guests in this period was significant, with a share of 21,4% in the total tourist visit and an increase of 50,6% in overnight stays and 65,7% in arrivals.
In June, the tourist turnover was recorded at 208.334 overnight stays and 32.031 arrivals, which represents a 35,5% increase in overnight stays and 28% more arrivals.
The achievement of such indicators is the result of the promotion of key attributes of the image of the island of Lošinj, pleasant climate, rich diversity and natural beauty as well as the efforts and activities of all stakeholders in the destination. In particular, the marketing campaign on the leading German portals (T-online.de and web.de) called "Natur, die Heilt" (Nature that heals), which was geotargeted in the two German provinces of Bayern and Bad Württemberg, and achieved more than 2.300.000 views.
"We are pleased that guests have recognized all the advantages of Lošinj as an island of vitality and in the choice of accommodation the most popular segments are camps and private accommodation that provide guests with additional security and isolation. In addition, we work on the safety of guests, and we have provided a drive-in location for rapid antigen testing without prior notice, with the possibility of cashless payment and a subsidized test price of 100 kn. Currently, there are 12.000 guests on Lošinj, which is an index of 77 compared to 2019, I believe that with a good epidemiological situation we can expect a successful continuation of the tourist year", Said the president of the Tourist Board of the City of Mali Lošinj Ana Kučić.
Photo: Hrvoje Serdar