Every crisis is also an opportunity.
We have heard this phrase so many times since the beginning of the covid epidemic19, but no matter how much it gets on some people's nerves, it has always proved to be true throughout history. At least for some.
So this year is an opportunity to position continental and rural tourism, while luxury holiday homes are a real hit on the market, both in the Adriatic and inland.
Indeed, I personally believe that luxury holiday homes with swimming pools will not only be in the short-term trend, but will remain as the main or premium accommodation product in the long run. Even more sought after than a 4 **** hotel. In the interior of Istria, a boom of luxury stone houses with swimming pools has been happening for years, and it is spilling over to our islands, Dalmatia, etc.… as well as in the interior from Varaždin, Međimurje and Slavonia. In fact, even this extraordinary tourist season, holiday homes are very well filled.
The fact that i the world's largest hotel chain Marriott, last year launched a platform in which it sells private luxury houses with a certificate of quality of Marriott - Homes & Villas by Marriott International
Back in 2018, Marriott launched Homes & Villas by Marriott International, a Marriott-signed home rental platform that offers 2.000 premium and luxury homes located in more than 100 destinations across the United States, Europe, the Caribbean and Latin America. And the offer of luxury holiday homes has not bypassed Croatia either.
"The founding of Homes & Villas by Marriott International reflects our ongoing commitment to innovation as consumer needs evolveSaid Stephanie Linnartz, director of the global commercial office, Marriott International.
Marriott's expansion of rental homes was developed as a result of a pilot project in 2018 as part of the expansion of the Tribute Portfolio Homes brand. ”What started as a pilot program, is now a global offering that provides our guests with the space and amenities of a home backed by a trusted travel company, and best in fidelity benefits. ” Linnartz added.
Of the guests who booked a home during the pilot program, which was only available in select European cities, nearly 90 percent were members of Marriott Bonvoy, and more than three-quarters traveled with family and friends. During the pilot, the average stay of guests was more than tripled from the usual stay at the hotel. These data played an important role in guiding the choice of luxury and premium homes as key leisure markets available at the presentation that complement the core offering of Marriott’s hotel portfolio, Marriott points out.
Thus, in April 2019, Marriott launched Homes & Villas by Marriott International in over 100 destinations with selected real estate management companies that already manage these houses. The aforementioned property management companies provide guests with a professionally cleaned home with 24-hour support, high-speed Wi-Fi, premium bed linen and amenities, and family amenities on request. Marriott expects the introduction of Homes & Villas by Marriott International in additional markets as well as an increase in the number of homes offered in these starting destinations.
"Our approach to renting houses allows us to offer our guests a collection of houses that provide a high travel experience ", said Jennifer Hsieh, vice president, Homes & Villas of Marriott International she added: “Working with a select group of professional management companies that understand and operate in this dynamic landscape, we are able to focus on what we do best - choosing the breadth of homes in inspiring destinations, setting standards for responsible service delivery and designing a seamless booking experience that helps our guests to cope with increasingly complex and uncertain home lease choices"
Homes & Villas by Marriott International is also present in Croatia
Also, it’s all about the loyalty club Marriott Bonvoy where members can earn and take advantage of points as well as get various benefits. In addition, logically throughout the story they are connected Marriot Bonvry Tours & Activities, as a great upgrade.
Homes & Villas by Marriott International currently has over 2.000 holiday homes in the US, Europe, the Caribbean and Latin America, all of which participate in Marriott Bonvoy.
Currently in Croatia, as many as 188 holiday homes are available through the Marriott platform, from Istria to Dubrovnik. On the other hand, the Marriott Bonvry Tours & Activities platform offers 1,643 experiences and activities in Croatia.
In conclusion, luxury holiday homes will certainly remain in focus, in fact, I personally think that there will be a greater demand for them than for higher category hotels, and they will become the first choice in the category of luxury tourism. Accordingly, the need for new services in this segment will open, ie has already opened. Thus, there are already added services on the market, such as special breakfast services, organizing valley chefs on the estate, special organization of luxury tours and attractions, organizing the first purchase for your guests, etc.…
In accordance with the development of the offer of luxury holiday homes throughout Croatia, especially in Istria, where the story has already been completed and where a good part of these capacities is filled for about 180 days, there is certainly an opportunity to extend the tourist season. And continental destinations can also see this opportunity, if, of course, these offers are positioned as a complete tourist product. Because the motive for coming is not accommodation, but a destination.
Cover photo: Villa Nika Istria, Marriot