New challenges for German travel agencies

As the pandemic weakens and international travel becomes possible again, German travel agencies and tour operators are recording an increase in bookings, especially for Mediterranean destinations. For example, TUI claims that “the number of reservations ...

As the pandemic weakens and international travel becomes possible again, German travel agencies and tour operators are recording an increase in bookings, especially for Mediterranean destinations. For example, TUI claims how it is "Number of reservations exceeded the level of summer 2019" and that there is noticeable interest "For all destinations".

Reservations usually refer to arrangements that are booked at the last minute or long in advance, reports fvw.de. Such dynamics in demand - further complicated by changes to travel regulations in a pandemic - give agencies headaches because capacity planning makes it literally impossible.

The last-minute booking pattern is recognizable for more expensive, overseas arrangements, but also for destinations in Europe. "When it comes to long trips, 70% of our clients book arrangements for the next six weeks" allegations from DER Touristika.

On the other side of the spectrum, there are clients who look further ahead and express interest in reservations for 2022, especially in the cruise segment. While this is a positive shift in the sales perspective, it does not contribute significantly to cash flow.

At the moment, it is difficult to predict how the market will move, and thus this year's revenues, but the travel industry hopes to reach about 40-50% of 2019 revenues by the end of this year. Norbert Fiebig, President German Travel Industry Association (DRV), claims it will "Summer to be decisive" in achieving that goal, but also predicts that the normal operation of the industry cannot be expected before 2022.

How it transmits Business week, Tourist analysis of Germany BAT Foundation for Dealing with Future Issues from Hamburg states that in the past year, 61% of German citizens spent on a trip that lasted at least five days, which is only 1% less than the record 2018. The analysis also predicts that travel will be more expensive and sophisticated in the future, thanks to the industry’s increasingly diverse offerings.

Source: fvw.de

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