The new life cycle of the Museum of Illusions in Zagreb

The successful global story of the Museum of Illusions, which was started in 2015 by entrepreneurs Roko Živković and Tomislav Pamuković, continues in the place where it all started. 

We recently wrote that the Museum of Illusions (MI) is rapidly expanding around the world, and it has successfully broken into the American market, where nine new museums are announced. But the story of the Museum of Illusions started in Zagreb. 

For the third time in 8 years, the feather and pride of MI is getting a new outfit that extends and gives a new life cycle to the product in order to avoid the phase of decline.

The new exhibition of the museum includes over 70 exhibits that will allow visitors to do the seemingly impossible, for example, to walk on the ceiling to overcome gravity or for children to outgrow their parents in a few steps. 

/ / / The Museum of Illusions opened two new museums: Nine more were announced in the USA alone

/ / / The Museum of Illusions opened two new museums: Nine more were announced in the USA alone

It is a big challenge to refresh the exhibition, so that the museum will always be attractive, primarily for the domestic audience.

In larger tourist cities that have a large flow of foreign tourists, this is easier, because most of them are tourists who come to a certain destination once, but for the domestic audience and repeat visits, the new museum outfit is very important. Because let's not forget, the local audience is the ambassador of the destination. 

What to do in Zagreb? What if we are with children? What if it rains? - if we have done a good job, then we must find ourselves in the host's recommendation, and MI is certainly present in the destination through communication, various events and actions, and now with new exhibits it is calling you to visit it again. 

"We are very happy to present to the Zagreb public our most attractive museum exhibition so far. We are especially emotionally attached to this museum because it is where our conquest of the world started, and the renovation is a kind of thanks to the environment from which we come and to the local audience that accepted and supported us in the very beginnings of the museum's work. A big thank you to the people of Zagreb and their guests for every visit to the Museum of Illusions from 2015 until today", He said Roko Zivkovic, co-founder of the Museum of Illusions.

The new lineup will include more attractions that will have their world premiere on this occasion, so the most popular exhibit of this global chain, the Vortex tunnel, will finally arrive in the Zagreb museum, in which even the most dexterous forget to walk.

All attractions continue to have both an entertaining and educational function, and after making visitors of all ages rub their eyes in disbelief, the exhibits will tell the story of how the human brain and senses work.

So far, numerous metropolises have recognized the potential of this original concept, so as many as 42 Museums of Illusions have been opened around the world, and among them are famous destinations such as New York, Paris and Dubai.

In the new edition of the popular museum, Zagreb's domestic audience, as well as tourists, will once again have the opportunity through fun and laughter to experience fascinating exhibits that delight lovers of illusions and brain teasers all over the world.

The Museum of Illusions in Zagreb is open every day from 9 a.m. to 22 p.m., which befits any tourist attraction and content. Not that the museum is closed on weekends. 

Photo: MI