Excellent collaboration between WWF and artist Boris Baret: Zagreb gets Augmented Reality mural - the first of its kind in Croatia

On World Ocean Day, Zagreb's Sigečica district, where the streets are named after the Adriatic islands, got what it lacked - the sea! Or a mural called “Give the fish ...

On World Ocean Day, Zagreb's Sigečica district, where the streets are named after the Adriatic islands, got what it lacked - the sea! Or a mural called “Give the fish a chance“, Which is the first in Croatia to have an additional layer of augmented reality (eng. Reality) that is activated using a smartphone or tablet.

All you need to do is install the Artivive application for free, walk to Rapska 26b, scan the mural and bring the sea to life on the screen of your device. This is the first such mural in Croatia, and another is coming to Split.

Great story, isn't it?

It is the result of cooperation between WWF Adria, an artist Boris Barrett, animator Mate Žaje i Duje Stojak. The mural is being created as part of a pan-European project Fish Forward in order to raise awareness of the social and environmental impacts of the consumption of fishery products.

It is also important to emphasize that the mural is made of paints that eliminate the main pollutants present in the air (including nitrogen oxides harmful to human health) and prevent the growth of bacteria, mold and spores. The manufacturer states a fascinating fact, how the area of ​​100 square meters of this color acts as a forest of the same area. There is certainly no color that can replace the services and benefits of trees, but in a city that has very little greenery per capita, it certainly can’t get away with it.

The sea feeds much of the world's population, and most fish stocks are overfished

The European Union is among the largest importers of food from the sea, and half imports from developing countries, where nearly a billion people depend on the sea as their main source of food and income.

Changes are not only happening in the distant oceans, they are also present in the Adriatic, which you can measure by your own experience. If you had the opportunity to dive into the sea 30 years ago and today, you know that these are two completely different worlds. This is confirmed by a group of international scientists on the island of Molat who in recent days, led by WWF Adria in search of slag gray (Squatina squatina), once a widespread, today critically endangered and strictly protected species of shark.

"Due to intensive fishing, we have brought this species almost to extinction. Recently, one young specimen was caught as an accidental catch and returned to the sea thanks to a conscientious fisherman and the Pula Aquarium. It is important to know that many species are facing a similar fate which will also affect food security. Protection and recovery are possible by introducing measures such as no-fishing zonesHe said Patrik Krstinić from WWF Adria.

Sklat gray is also located on the Zagreb mural, and as it must not remain alive only as an augmented reality, in the decade ahead we have a responsible and sustainable use of marine resources is crucial so that we can continue to use the services they provide us.

"We take much more from the sea and much faster than 50 years ago. We do not give him time or space to recover. People depend on food production which in turn depends on healthy habitats. That is why it is extremely important to protect at least 2030% of the world's seas and oceans by 30. Today, only 7% is under some form of protection, which is insufficient", He concludes Petra Počanić, Fish Forward project manager at WWF Adria.

WWF is one of the world's largest and most reputable independent conservation organizations, with nearly five million supporters and a global network active in more than a hundred countries. WWF's mission is to stop the degradation of the earth's natural environment and build a future in which people live in harmony with nature by preserving the world's biodiversity and ensuring the sustainable use of renewable natural resources, promoting pollution reduction and wasteful consumption.

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