Promotion of sustainable tourism through the campaign "Experience local. Explore sustainable Croatia!"

After the positive promotional results achieved during the first two seasons of the campaign "Experience homework. Explore rural Croatia! ", Croatian tourist agency together with its partners, decided to dedicate the third season of the campaign to sustainability and sustainable ways of traveling, hence the new name of the campaign "Experience the local. Explore sustainable Croatia!".

Activities within this campaign intended for the domestic market will be carried out from mid-September to mid-November, while the main goal of the campaign is the promotion of sustainable destinations and sustainable means of travel.

"We ran this campaign for the first time in 2021, when the focus of the promotion was lesser-known destinations and localities in Croatian rural areas. After two years and positive feedback and results, we decided to keep the current format of the campaign, but at the same time put sustainability at the center of the promotion, i.e. the promotion of sustainable destinations, localities and products and services that are an important part of the increasingly popular sustainable travel. The above is aligned with the guidelines of the new Strategic Marketing and Operational Plan of Croatian Tourism, in which special emphasis is placed on sustainability" he said Kristjan Staničić, director of the CNTB, adding that sustainability implies taking care of the environment, destinations, and the local population.

It was created for the purposes of the campaign eight thematic video attachments where examples of sustainable tourism in Croatia are highlighted, and proposals for destinations and locations were also made by the system of tourist boards, while taking into account the criteria and principles of sustainability such as the optimal use of environmental resources, preservation of natural heritage and biodiversity, respect for the sociological and cultural authenticity of the community, implementation ecological educational actions, introduction of cleaner, cheaper and healthier forms of transport, etc. 

Destinations and localities such as Hvar, Lastovo, Lika, Mali Lošinj, Međimurje, Istria, Central Croatia i Slipper. In addition to the promotional character, the created video materials also have an instructive and educational part, considering the importance of coordinating tourist trips and a sustainable approach to tourism. 

"We visited the length and breadth of Croatia and tried to check how sustainability works in practice. From individuals to large facilities and entire destinations to public institutions - everyone has become aware of the importance of taking care of the environment around us. Although it may be five to twelve, it is still not late and there is still much we can do. Go on a journey with us and find out how!", is one of the messages of the "Experience local" campaign. Explore sustainable Croatia!".