Promotion of Zagreb County at the Alpe-Adria Fair in Slovenia

The Zagreb County Tourist Board presented its rich and diverse tourist offer at the Alpe-Adria Fair in Slovenia, participating in a joint promotion with the Croatian Tourist Board Representative Office in Slovenia and the Central Croatia Cluster, whose coordinator is Ivana Alilović.

Through this strategic approach, the focus is placed on active tourism, enogastronomy, active tourism te health tourism, with the unique offer of the Naftalan Special Hospital particularly standing out.

"At the Alpe-Adria Fair, we want to show that Zagreb County is not just a destination for short stays, but an area that offers a complete experience of active vacations, authentic flavors and top-notch health services. Our events and promotion of active tourism confirm that we are a destination for year-round enjoyment. I am especially pleased that we presented ourselves as part of a joint promotion with the Croatian Tourist Board and the Central Croatia Cluster, which further strengthens the recognition of continental tourism," she said Ivana Alilović, director of the Zagreb County Tourist Board and coordinator of the Central Croatia Cluster.

The presentation of the Naftalan Special Hospital, unique in Europe and the world, aroused particular interest.

"Naftalan is already recognized among foreign visitors as a center of health tourism that combines top medical expertise and natural healing resources. At the Alpe-Adria fair, we want to further bring our offer closer to the Slovenian market, which shows great interest in health programs that include prevention and rehabilitation," said Milica Birk, head of the Naftalan Special Hospital.

Through interactive presentations and tastings of indigenous products, visitors had the opportunity to learn about the diverse offer of Zagreb County, which combines nature, gastronomy and health tourism, making it an unmissable destination for anyone looking for more than a classic vacation.

Photo: Zagreb County Tourist Board