Storytelling is the foundation of branding today’s tourist destinations. Croatia is rich in authentic stories, are we telling them?

Learn more about stroytelling through two great handbooks on storytelling in tourism and heritage interpretation.

Author  Goran Rihelj

January 12, 2022
Storytelling is the foundation of branding today's products, including tourist destinations. Sell ​​me a story, not a product - that's the mantra of storytelling. Trends in world tourism, digitalization, globalization and the profile of travelers as well as the demands of the domicile population for additional content in destinations, except for the undeniable natural beauty of the country, region, place, destination and their cultural ...
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Author  Goran Rihelj

January 12, 2022