Storytelling in tourism: Sell me a story, not a product

Recently, a colleague asked me what storytelling is. The best and simplest definition is how storytelling is about. Sell ​​me ...

Author  Goran Rihelj

12. October 2019.
Recently, a colleague asked me what storytelling is. The best and simplest definition is how storytelling is about. Sell ​​me a story, not a product - It's a mantra of storytelling. We can certainly learn the best about storytelling from global brands such as Nike, Apple, Coca-Cola, etc.… So Nike does not sell sneakers, Harley Davidson does not sell motorcycles, while Coca-Cola does not ...
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Author  Goran Rihelj

12. October 2019.