Tripadvisor has launched the Review Hub - a service where reviews from all portals are available in one place

In its constant efforts to help restaurants manage their business and take control of their online reputation, Tripadvisor launched the Review Hub last week. Namely,...

In its constant efforts to help restaurants run their businesses and take control of their online reputation, Tripadvisor launched last week Review Hub (review center). Namely, it is a new interactive portal that allows restaurant owners to view user reviews about their restaurant and quickly respond to them, all from one convenient dashboard, whether the review is shared on Tripadvisor, Google, Facebook, Yelp or other major sites for reviews.

"Only a small number of restaurant owners have the time to log in individually to each website related to reviews and respond to user comments. That’s why we’re excited to provide one tool to manage those reviews that will save them time“, Said Bertrand Jelensperger, senior vice president for the restaurant section at Tripadvisor. "The Review Hub is the latest result of Tripadvisor's efforts to make online marketing and restaurant management as easy as possible for busy restaurant owners."

How Review Hub Works

The Review Hub displays a summary of ratings and reviews from multiple platforms, and allows restaurant owners to delve deeper into their unique review trends. So restaurant owners can see what works and where they can improve their user experience, with a full range of reviews from multiple sites.

Tripadvisor Review Hub - example site

There I can also respond quickly to any review - thank my guests for the feedback and share their side of the story. This response is automatically posted on the website or app where the review was originally posted, making online reputation management easier.

The Review Hub is a paid subscription and is available to all restaurant owners, operators and digital marketing teams, and can be subscribed to on a monthly or annual basis. It is available in all markets in which Tripadvisor operates.

The importance of responding to reviews

The survey shows that more than 90 percent of respondents think criticism is important when choosing a restaurant, indicating how important it is to pay attention to what restaurant guests write online. Online reviews are not only the experiences of previous guests, but also allow the owners to show potential future guests the best of their restaurant.

The Ipsos MORI survey, conducted on a sample of over 23 respondents worldwide, also shows that six out of ten (63%) respondents said they were more likely to visit a restaurant if the owner responded to most reviews. And when a restaurant owner publishes personalized responses to reviews, more than three-quarters (77%) of respondents said they are more likely to visit a restaurant.

Source / photo: Tripadvisor; Pexels

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