The tourist boards of the island of Hvar presented a joint brand strategy, slogan, visual identity and brand video.
It is the most extensive branding of a Croatian island, the goal of which is to connect cities and municipalities through a common story and present the island as a unique destination. And all this is a concrete result of the Agreement on the Association of Tourist Boards from the Island of Hvar.
Branding is the result of extensive research on the perception, potential and challenges of the island of Hvar, which included interviews with distinguished people from the fields of tourism, history and culture - from local guides, managers of public institutions and museums, to representatives of winemakers and hoteliers. Through the survey, the perception of the island's inhabitants, as well as tourists who visited Hvar, was also investigated.
This is another successful project of the internationally awarded branding agency Fabular, included in the REBRAND Hall of Fame, among the 25 best brand consultants in the world, led by Branding Strategy Director Anja Bauer, author of the protected methodology "8 ingredients that build a brand".
Fabular's team of consultants has so far worked on the branding of numerous tourist brands and products, among which the Krapina-Zagorje County and the city of Trogir stand out, for which they received special recognition from UNESCO as a good example of destination branding.