Korona halved wine sales, recovery will depend on the summer season

Winemakers as well as the entire economy suffered heavy losses due to the pandemic. The wine is in barrels, and there are no sales. The recovery of winemakers will depend on the summer tourist season. "Selling wine ...

Winemakers as well as the entire economy suffered heavy losses due to the pandemic. The wine is in barrels, and there are no sales. The recovery of winemakers will depend on the summer tourist season.

"Wine sales in Croatia practically halved in 2020, which is a consequence of the decline in tourist consumption and the blockade of the HoReCa channel through which our winemakers place almost 70 productions. Therefore, we must be aware that the recovery of this sector will significantly depend on the recovery of tourism", Said the Vice President of the Croatian Chamber of Commerce for Agriculture and Tourism Dragan Kovacevic in Poreč as part of the 27th Vinistra.

He congratulated all the winners of this year "Malvasia World" competition and all those who received the Istrian Quality label, emphasizing that the key role in stabilizing the wine sector last year was played by the national aid program by which the state with 56 million kuna, through crisis distillation and crisis storage, removed from the market 9 million liters of wine. maintaining current liquidity and freeing up storage capacity for the new harvest.  

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"We managed to help the wine sector of 20 million kuna go this year, however, we need to be careful about the crisis distillation and its impact on the price of wine in retail, but also to increase imports, which grew by 7 percent last year. On the other hand, last year our exports fell by over 2019 percent compared to 20, and this trend continues in the first quarter of this year. The only thing that is encouraging is the fact that the share of higher price wine, premium wines and sparkling wines is growing in our exports. Just to illustrate, the export of sparkling wines increased by 58 percent and this clearly shows that Croatian winemaking should go, as well as Istrian, in the direction of high quality., said Kovacevic. 

Croatia records a large foreign trade deficit in wine trade, but is looking for its place on global wine charts through the quality and richness of indigenous varieties.

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In order to brand ourselves more strongly as a wine country, we need to spend more on marketing and winemaking in general because without that there is no more serious market positioning. Therefore, the Croatian Chamber of Commerce will be under a common brand Wines Croatia, Wines Mosaica even more strongly, with their own funds and the funds of the wine envelope of EU funds, to work on the international promotion of domestic wines. 

Continuation of measures to assist the wine sector

On June 18, 2021, the Ministry of Agriculture published a Public Call for the implementation of measures Distillation of wine in crisis cases and Support for crisis storage of wine from the National Wine Sector Assistance Program for the period from 2019 to 2023.

The aim of the measure Distillation of wine in crisis cases is to free up the capacity to receive new grape harvests, production and storage of wine by granting the producer aid if the wine is handed over for distillation, at the level of the wholesale price of wine. Aid for crisis storage of wine aims to encourage wine producers to keep certain quantities of wine in storage and not to place it on the market, thus balancing supply and demand in these circumstances.

This is a continuation of crisis measures to help the wine sector, which proved effective last year, for the measure Distillation of wine in crisis cases, 100% of the total available funds were used, while in the measure Support for crisis storage of wine, the recovery was 88% and the recovery Wine envelopes for 2020 almost 94%.

The deadline for submitting applications for measures is June 19.6.2021, 28.6.2021. to XNUMX. years. More information about the public call can be found at connectors.

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