Google is entering hotels more strongly through Nest Hub and Assistant

Lifestyle, business, and thus tourism will be measured before and after the corona virus. What is certain is that this crisis will affect a lot of things, and especially ...

Lifestyle, business, and thus tourism will be measured before and after the corona virus. What is certain, this crisis will affect a lot of things, especially tourism. How and when it is still difficult to say with certainty, but the outlines of new trends can be seen every day. So Google decided to enter the hotel sector more strongly and offered hotel solutions through its platform - Nest Hub.

Namely, with the new Google hotel solutions, guests can now use the Nest Hub smart screen in their hotel room for direct communication with the hotel or hotel services, playing music, ordering fresh towels, checking out and much more. Give your guests a more rewarding in-room experience while freeing up your staff to support guests in other ways, Google’s message to hotels.

Stronger entry into hotels is, of course, a consequence of the corona virus, ie the need for epidemiological precautions.

Use your voice to access guest amenities

With a Nest Hub smart screen set up in each hotel room, hotels can customize the guest experience with Google to specifically address common guest service requirements with simple voice commands. So guests with keyword: Hey Google, can search for various information. From making an appointment at the hotel wellness, to ordering room cleaning or asking when dinner or the pool is open - and get answers right away. Of course, technology is there as a medium, and the possibilities are virtually limitless.

In some hotels, you can also start a quick check-out using Google Now when your stay is over, so you don’t have to stand in line.

Hotels can even promote current or upcoming special offers by giving a summary when you ask “Hey Google, tell me about promotions.”, While guests can also use the Google Assistant service to check out of the hotel.

Hotel media center integrated with the Google Assistant system

The Nest Hub is also a great device for hands-free, indoor entertainment: guests can access YouTube to find news, music, and exercise videos, all via voice command.

Also, guests can connect their mobile phone via Bluetooth and to play their own music. Use Google Now to turn up or down the volume or skip a song without using your hands. The hotel can also configure a new experience to allow you to control and manage devices in the room, such as blinds, TVs, lights and more. Or watch videos, set alarms, book a table at a restaurant…. like I said, the possibilities are wide.

Privacy protection as one of the sales benefits

Protecting privacy is becoming increasingly important to consumers. Therefore, to use the Google Nest Hub, a guest will not need to log in to the device and no activities will be associated with a personal account. There is no camera on the Nest Hub, (there is always a danger of finding a way to hack the camera), while the physical microphone switch can be turned off for added privacy. Sound is never stored and all activities will be immediately deleted from the device when it is reset for the next guest.

"We are thrilled to partner with Google to bring this powerful consumer hardware to hotelsSaid David Berger, CEO of Volara, with whom Google is partnering on the project, adding that together, Volara and Google are significantly raising the hospitality scale by allowing hoteliers to provide contactless experiences that support social distancing and enable more efficient business. “With Google and Volare, hoteliers can improve their guest experience while reducing costs. The solution for contactless engagement of guests and the possibility of control from the room replaces the need for a lot in the hotel, and thus gives new opportunities to the guest. I expect our solution to replace the phone and linear television soon. This popular and easy-to-use voice assistant will provide today's travelers with the confidence needed to truly enjoy their stay because they know that their every request can only be met by speaking in their rooms. As guests travel constantly changing, hoteliers are increasingly relying on technology to guests were safe. Google delivers a fun and memorable guest experience, while optimizing hotel operations, guiding customer satisfaction and loyalty, while reducing hotel costs and digitizing all processes. ” Berger concluded.


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It was only a matter of time before Google would start entering the tourism sector more actively, in order to use its power and global leadership position.

Digitization in the hotel industry is currently the main focus, as well as contactless services, from check-in and check-out of hotels, to various services, which are mentioned above in the article. Thus, Hilton, Marriott, Virgin Hotels and many others accelerated the process and introduced contactless check-in to hotels, while Arena Hospitality Group (AHG) in July in Croatia introduced a new online check-in option - web check-in, which significantly shortens check-in time.


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