Move your borders, head to the east of Croatia! - is the slogan of the Osijek-Baranja County Tourist Board as part of the phenomenal #HeanOnEast concept.
The story was created last year, for the needs of holding the Day of Croatian Tourism in Slavonia, and the great news is that the event has turned into a brand concept that continues. Thus, as a continuation of the story, an introductory slogan was created, and the event was also held this year, but of course on a much smaller scale due to the epidemiological situation.
New short promotional videos have now been recorded, promoting active and wine tourism and the gastronomy of Osijek-Baranja County.
Hedonism without borders - Colors, smells and tastes / #HeadOnEastCroatia
Hedonism without borders - Wine postcards / #HeadOnEastCroatia
Hedonism without borders - active in nature / #HeadOnEastCroatia
Agencies are key
And this time I emphasize again, without the activation of domestic travel agencies, it is difficult to initiate a more serious focus on continental and rural destinations. It was this crisis that highlighted the need for nature, new destinations without large crowds, and a focus on the continent and rural areas.
The whole of Slavonia, Baranja and Srijem already have something to offer and show, certainly a program filled with seven days, but first we focus and sell for three days, ie a weekend trip to Slavonia. Move your boundaries, and start selling the continent in the market. It is now “sharing cards” and positioning itself in the market, and it will be too late later.
#HeadOnEast is a great slogan and concept, and it is a great pity that it did not come to life as the slogan of the whole of Slavonia. Of course, there is still a lot to do and round up, but tango always takes two. Let’s push our boundaries and move forward through synergy. How? The first step. Call the county offices of the Tourist Board and make the first contact or ask the "almighty" Google.
PS You know, the distance between Osijek and Split and Zagreb is the same in both directions.