The Slovenian Tourist Board delighted with a simple and practical promotional idea

This year, video chats and conferences logically dominate, and have become a new reality overnight. They are so present to us every day that we already have enough of them because we miss them ...

This year, video chats and conferences logically dominate, and have become a new reality overnight. They are so present to us every day that we already have enough of them because we lack live interactions. There is simply no emotion, no real experience, no interaction and it is difficult to watch video conferencing with a high dose of concentration for a long time. Yet we are human beings with emotions and by nature we strive for experience and live interaction.

So I personally think that the future of virtual conferences is not and will not be in the entry path in the future, and it will certainly not replace congresses, conferences and other business events. She will probably be more present in one segment of business meetings, but I believe she will not do business events. However, this is another topic for discussion, and the topic of this article is the excellent reaction of the Slovenian Tourist Board and the promotional idea, precisely for the virtual conversations and conferences that accompany us in the corona era.

The Slovenian Tourist Board delighted with a simple, free and practical promotional idea

Namely, the Slovenian Tourist Board published it on its website at the end of the year photos of Slovenia for the background video chat and conference. Great idea and positioning, which play a part of the promotion and additionally help in positioning Slovenia. Also, in addition, he additionally connects with local tourism colleagues, who proudly point out Slovenia as a green tourist destination, because as we know, we are the main narrators of our story globally.

Thus, the Slovenian Tourist Board (STZ) invited all tourist, but also all other, colleagues to set pictures of Slovenia as a background for all their video conversations.

A set of photos suitable for use in the background of online meeting tools, such as Zoom, MS Teams, etc., stand out from the STZ and add that the wallpapers are adapted to the appropriate dimensions for further use and are available for download. “The backgrounds already have the logo of the national brand I feel Slovenia in the upper left corner, and in the upper right corner you can add the desired logo via Painter or other online tools. The map will be updated regularly. We hope that the breathtaking images of Slovenia will brighten your day and inspire you to visit us whenever possible.”It says in the description when downloading wallpapers.

So not only did they put up photos, but they also thought about using them, through different dimensions for each platform as well as logo positioning, as well as additional instructions on how to put background photos on platforms understandable to all. There are currently 33 photos available HERE.

Well done for the idea and implementation. A small but important thing in the whole tourist / promotional mosaic. And when the kids visit the official website of Slovenia, only then does the communication start there in a simple and smart way that draws users into the story step by step. Certainly a great example of what tourist destination web platforms should look like.

Photo: STZ

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