And while there are still discussions about how successful the current season will be, the results of the first part of the year indicate an increase in tourist interest in Croatian destinations.
With the arrival of summer, the focus of interest shifts to coastal destinations, but the continent also has its trump cards. One of them is the Brod-Posavina County, which recorded excellent results compared to last year.
In terms of the number of visitors, it is rare that any continental destination can be compared with the one on our coast, and the development of year-round tourism is not just a platitude that we brag about every year, but a necessity, because without sun and sea, quality offers and facilities come first.
By the way, year-round tourism on the continent is something normal, because all hotels, restaurants and other facilities are open throughout the year, not just seasonally.
The support of the Croatian Tourist Board for the enrichment of the offer in touristic undeveloped areas gives continental destinations an additional tailwind. But financial aid is in vain, if there are no projects that do not transform it into added value in the best possible way.
And so we return to the beginning of the story, namely tourism in Brod-Posavina County. So let's present this success story in statistics, that is, raw numbers.
Brod-Posavina County is the first in Croatia in terms of the number of tourist overnight stays: A 42,55% increase in the number of overnight stays was recorded in the first six months of 2023.
According to the statistical data of the Tourist Board of Brod-Posavina County, from January to June 2023, this area recorded the highest growth in overnight stays. The growth is more than 42%, and it should be emphasized that the number of domestic tourists compared to last year was even 56% more. Foreign tourists are also discovering Brod-Posavina County, and there were 31% more than in 2022. In addition to all of the above, it should be emphasized that the number of arrivals also increased, 24% more domestic and 36% more foreign guests, and the total increase is more than 30%.
All of the above is a statistic, but also a fact. Every increase in the number of overnight stays on the continent is pleasing, and the data is growing year after year. On the other hand, the growth of over 40% in the number of overnight stays is significant.
The question remains why domestic and foreign tourists decided to visit Brod-Posavina County, which does not hide its satisfaction with such results. The increase in the number of quality accommodation, content, events... are only part of the story.