Valamar Riviera marked the 65th anniversary of its business and officially opened the doors of the new Administrative Building in Poreč to numerous guests.
On the occasion of this great anniversary, an exhibition on the history of the company was set up, dating from 1953, when today's Valamar Riviera was founded in Poreč under the name Riviera. Out of a total of 198 beds in Poreč and on the island of Sveti Nikola and a total of 20 employees in the first season, today's Valamar Riviera has 33 hotels and resorts and 15 camping resorts in six destinations from Istria and Kvarner to Dubrovnik. Valamar can accommodate around 57 guests every day in its facilities, and in the high season it employs more than 6.600 employees.
In June this year, Valamar presented a new brand strategy and brand identity under the slogan "All you can holiday" which creates the perfect vacation for each individual guest and five new product brands that differentiate Valamar's portfolio of hotels, resorts and camps. Valamar Riviera is the leading investor in tourism in Croatia with a total of more than HRK 4 billion invested, and by the end of this year the company will present a new development strategy until 2022.
Željko Kukurin, President of the Management Board of Valamar Riviera, pointed out on this occasion: “Today, Valamar is celebrating 65 years of successful development of tourism and destinations in which we operate, thanks to many current and former colleagues and our partners, shareholders and other stakeholders. Today, Valamar is a leader in the region's holiday tourism, It is among the ten largest companies in Croatia by market capitalization, a leading investor in Croatian tourism, a major exporter and a significant partner to the Croatian economy. We want to continue to grow together with our employees and be a positive example to the community in which we operate, and therefore we continue according to the same, Valamar formula: investing in employees and quality and investing in product and destination development in a socially responsible and sustainable way."
The new Administrative Building in Poreč was officially opened
Today, Valamar Riviera officially opened a new administrative building in Poreč, where all its corporate sectors are located and where almost 400 employees work. When decorating the new administrative building, the inspiration for colors and materials were elements of Istria and the Mediterranean, such as: four colors of Istrian land, white stone, blue sea, golden mosaics of the Euphrasian Basilica and warm brown wood.
Also, the building is designed to provide employees with a modern business environment that motivates innovation and creative work. Special attention is paid to creating the atmosphere of a hotel stay, so the entrance area is reminiscent of the reception with a lobby and e-library where employees can drink free coffee, while the open atrium evokes the atmosphere of a stay on Val beach. The Mediterraneo restaurant is also available to employees ValamarArtist atelier is designed as a space for creative workshops, while the V-lab space is intended for meetings primarily related to product development and service concepts. In addition, employees have at their disposal a Valamar living room where they can relax in a massage chair and play a game of pinball, darts or five-a-side football.
The administration building has been digitized in such a way that there are multimedia screens that update key business indicators, destination information and opinions of guests currently staying in hotels, resorts and camps. The administrative building on the roof also has its own photovoltaic power plant and a charging station for electric bicycles and cars in the parking lot of the building in accordance with the concern for environmental protection and sustainable development.
On the occasion of the 65th anniversary, Valamar, as part of its initiatives in the field of socially responsible business, decided to allocate special funds for equipping and digitizing school libraries in the destination where the company was born, in Poreč. The first such modern school library will be part of the new Finida primary school in Poreč, which opens in September this year. Digitization of the school library will provide students with the best conditions for learning and working.