The internet has been "burning" all week. Croatia has never recorded more hashtags, the pages of the Croatian National Tourist Board have achieved record traffic, and the term "Croatia" has been googled around the world. The Croatian national football team, apart from its historic success, has achieved an effect that no marketing campaign can achieve. The championship finals broke all ratings records, and the organizers HOW Festival they wondered if there is a better promotion for Croatia and our tourism?
They believe that the promotion that the national football team has done for Croatian tourism is immeasurable and if there is already a way I can thank them then they will do it.
Given that HOW is the only Festival on the topic hotel operations which aims education of hoteliers and the presentation of global trends in hotel operations are a sign of gratitude to the organizers to the employees of the Joel Hotel, owned by the Lovren family, decided to donate registration fees for their Festival.
They believe that the footballers did their job in the best possible way and that now it is their turn, as well as all other tourism workers.