Zadar County recommended domestic destination by UHPA in 2025

Zadar County, with its rich history, natural beauty, cultural heritage and diverse content, will be promoted as UHPA's recommended...

Author  HrTurizam.hr

February 4, 2025.

Zadar County, with its rich history, natural beauty, cultural heritage and diverse content, will be promoted as UHPA's recommended domestic destination in 2025. 

The Association of Croatian Travel Agencies (UHPA) and the Zadar County Tourist Board have concluded a business cooperation agreement, under which UHPA will promote Zadar County as a recommended domestic destination in all communication and promotional channels, public events and publications during 2025. 

The contract was signed at the Zadar County Hall, and the County Prefect Bozidar Longin On that occasion, he pointed out that the project of the Association of Croatian Travel Agencies has been successfully contributing to better positioning, recognition and promotion of the destination for several years. "I believe that our county will also benefit from this cooperation. The fact is that tourism is the strongest economic sector in Zadar County and that the numbers of both arrivals and overnight stays are growing year after year. However, it is also a fact that the goal of quality tourism development is not just to increase the number of visitors, but tourism that must be sustainable. Therefore, it is particularly important to focus on raising the quality of the overall tourism product, which includes raising the quality of accommodation, gastronomic offer, and other facilities offered to guests. It is also important to relieve the summer months and expand tourist traffic to the pre- and post-season with the ultimate goal of achieving year-round tourism at a significantly higher level than the current one.  

Hrvoje Anić, the director of the Zadar County Tourist Board, expressed great satisfaction with the new cooperation. "The Association of Croatian Travel Agencies has been our extremely important collaborator and partner for years, so we are very pleased that Zadar County has been chosen as UHPA's Destination of the Year. This represents another strong step and an excellent opportunity for additional promotion of our county on domestic and foreign markets. Zadar County is a destination that, with its diverse and preserved nature, rich cultural heritage, and indigenous enological and gastronomic offer, can offer visitors numerous experiences. We are certain that this cooperation between the Zadar County Tourist Board and the Association of Croatian Travel Agencies will contribute to the further recognition of our county as an extremely desirable destination for numerous forms of tourism, including all others, for active, nautical, camping, which we have been promoting for decades, as well as enological, gastronomic and business tourism, which we have been particularly emphasizing in recent years.", he pointed out Hrvoje Anić, director of the Zadar County Tourist Board.

The project "UHPA's domestic destination" has been recommending domestic and foreign destinations for many years with the aim of further strengthening the cooperation of tourist agencies and tourist boards, developing new specific tourist programs and targeted promotion of the destination and increasing tourist consumption. 

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"It is a great honor and personal pleasure for me to sign the agreement that will make Zadar County UHPA's home destination in 2025. As a native of Zadar, I am especially pleased that through this cooperation we will have the opportunity to even more strongly promote everything that makes our region special - from the beautiful islands and national parks to the warmth and hospitality of our people. UHPA recognizes the incredible effort that the Zadar County Tourist Board has invested in developing sustainable tourism and creating unforgettable experiences for visitors, and I can proudly say that this region of ours is not only a symbol of natural beauty, but also an example of excellence in the tourist offer.", he said Tomislav Fain, president of UHPA and added: "UHPA remains committed to promoting domestic destinations and supporting partners in their efforts to improve the quality and development of sustainable tourism. We look forward to a collaboration that will, I am sure, result in numerous positive impacts for the local community and economy.", concluded Fain, once again emphasizing his pride that his county is the new UHPA domestic destination of the year. 

Zadar County, a destination that offers the perfect blend of nature, culture, gastronomy and authentic experiences, will be marked as UHPA's recommended domestic destinations in all information and promotional materials of the association, electronic communication, public appearances and events, sessions, regional meetings, seminars and trainings, professional lectures and social events, UHPA Days, the website uhpa.hr, social networks and publications of the Association.  

So far, the aforementioned project has achieved successful cooperation with the tourist boards of Istria, Split-Dalmatia County, the City of Zagreb, Sisak-Moslavina, Šibenik-Knin and Zagreb Counties, and the tourist boards of the cities of Crikvenica, Hvar and Split.  

UHPA Days at Hotel Pinija

At the press conference it was announced that this year's Days of UHPA, the largest annual gathering of members and partners of the Association, will be held from March 26th to 28th in Hotel Pinija in Petrčane. This is an opportunity for Zadar County to present its offer to representatives of tourist agencies, members of the Croatian Tourist Association (UHPA), and representatives of the Ministry of Tourism and Sports, the Croatian Chamber of Economy, professional associations and the media. 

Photo: UHPA

Author  HrTurizam.hr

February 4, 2025.