In mid-May, Štrigova becomes a wine center and hosts the event Urbanovo 2024.
It is a key event in Međimurje, which is primarily dedicated to wine. Already today and tomorrow, the program starts with the International wine evaluation, and until May 19, Urban's Gourmet Week will last.
Organized by the association Hortus Croatiae a rich program has been designed for all lovers of Međimurje wines. The highlight of the Urbanovo 2024 event is certainly three-day Pushipela Festival.
In the House of Culture in Štrigova from Friday 17 to Sunday 19 May the Pushipela Festival is held. According to announcements, visitors will be able to taste over three days more than 170 labels of premium wines from 24 wineries. It is an opportunity to get to know the best wines of Međimurje winemakers and to meet business partners, restaurateurs and sommeliers with exhibiting winemakers.
"I will not exaggerate if I say that Urbanovo is among the three leading wine festivals in Croatia - in terms of the quality of the wine, the program and the beauty of the region where it is held. Media interest and the interest of guests grow every year. This is truly evidenced by the fact that the available rooms during Urban's duration is gone, all capacities are booked." pointed out the director of the Tourist Board of Međimurje County, Rudi Grula.
All capacities are booked - this is imperative and proof of how they are manifestation motive of arrival and a great "channel" for branding destinations. Of course, this takes time, for an event to be accepted on the market and to reach the point of motivation for coming and for the available capacities to be booked.
That's why investment u investment manifestations, and not the cost.