As we have already announced "Varaždin's pumpkin oil" received a European protected designation of geographical origin.
This is already the seventh product registered in the register of protected designations of origin and protected designations of geographical origin and is protected throughout the European Union. It was the occasion for a conversation with Goran Mališ, director of the Tourist Board of Varaždin County, which in the first six months achieved record results in terms of arrivals and overnight stays.
The European Union passed a decision on the protection of the name Varaždin pumpkin oil. From previous experiences with the protection of Varaždinsk zelje, Varaždinsk klipič, Zagorska purica... what does this decision mean for the branding of Varaždin County as a tourist destination?
"After Varaždin zelje, Zagorski turkey, Zagorski mlinci, Zagorski štrukli and Zagorski acacia honey and Varaždinski klipič, our Varaždin pumpkin oil has also found its place on the European list of autochthonous and special products. We have known that it belongs there for a very long time, but we are glad that this has now been officially confirmed. This confirmation is primarily a recognition of our agricultural producers, OPGs, who, despite all the challenges, strive for the quality of their product, and at the same time preserve the tradition and culture of their region. The protection of Varaždin pumpkin oil on at the European level will contribute to the further creation of the identity and recognition of Varaždin County, and at the same time will raise the level of competitiveness on the increasingly demanding European and world market. when he comes to a destination, it's domestic and autochthonous. In the end, that's actually what differentiates us from other destinations, we have something of our own, different and recognizable."
Protected products in Varaždin County contribute to the recognition of the destination. Today, tourists, especially foreign ones, want to enjoy domestic products, and OPGs and domestic producers are particularly at a premium. Project Flavors of the Varaždin region emphasizes exactly that offer. How satisfied are you with the results, what is the feedback from the field and what is the next plan in this matter?
"Tourists who come to our county definitely want to enjoy our local products, they want to buy them from local producers and OPG located right next door. They want to see that the product is made from local ingredients grown by a person with whom the guest can talk and get information about the production from him. The project "Tastes of the Varaždin Region" is part of a joint project that has brought together 14 Croatian counties under the name "Tastes of Tradition" and through which the emphasis is placed on local autochthonous dishes that can be obtained in restaurants that bear the Tastes standard traditions. Through them, guests can also get to know local ingredients that are used to prepare somewhat forgotten dishes, which can be found on the menu of these restaurants throughout the year. During the 10 days of the "Days of Taste" event, restaurants are specially presented where at acceptable prices, you can get three-course menus, which celebrate the tradition of our region in the best possible way."